Avène Dermatological Laboratories have developed the HYALURON ACTIV PROCEDURE Lifting Serum, which supports the skin’s natural repair processes to promote optimal skin regeneration.

Avène Hyaluron Activ Procedure Lifting Serum is a concentrated anti-ageing facial treatment developed to improve the appearance of wrinkles, loss of firmness, lack of radiance and reduced skin elasticity. Its formula combines retinal, trehalose and hyaluronic acid – three active ingredients selected to work in synergy to target the main visible signs of ageing.
This serum helps to support the skin’s natural renewal and repair processes, helping the face to appear smoother, firmer, more even-toned and more radiant. Using it provides comprehensive skincare that targets not only skin texture but also hydration, elasticity and the appearance of fine lines and wrinkles.
Its formula contains 0.1% retinal, a vitamin A derivative used in cosmetics to correct the appearance of wrinkles and progressively improve skin texture. This active ingredient helps to achieve a smoother and more even skin surface, helping to improve the visible signs associated with ageing.
It also contains 3.42% trehalose, an active ingredient that helps protect the skin against cumulative damage and supports its natural repair mechanisms. Its inclusion in the formula helps maintain a more revitalised, resilient and healthy appearance.
0.4% hyaluronic acid completes the treatment by providing moisturising action and helping to improve the skin’s elasticity. The formula contains fragmented hyaluronic acid, designed to promote effective distribution of the active ingredient and provide a more supple, smooth and plumped-up appearance.
Its light, fluid and non-sticky texture is quickly absorbed and allows the product to be easily applied to the face, neck and décolletage. It can be used on its own or as the first step in a skincare routine before applying a face cream.
This formula contains no added fragrance, comprises a high percentage of naturally derived ingredients and is free from animal-derived ingredients. It is particularly suitable for adults seeking a concentrated anti-ageing treatment to help improve the skin’s firmness, hydration, radiance and overall appearance.
Ingredients: AVENE THERMAL SPRING WATER (AVENE AQUA), GLYCERIN, OCTYLDODECANOL, TREHALOSE, 1,2-HEXANEDIOL, CAPRYLIC/CAPRIC TRIGLYCERIDE, GLYCERYL STEARATE CITRATE, BENZOIC ACID, GLYCERYL CAPRYLATE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL (HELIANTHUS ANNUUS SEED OIL), RED 40 (CI 16035), RETINAL, SODIUM HYALURONATE, SODIUM HYDROXIDE, TOCOPHEROL, XANTHAN GUM.
The list of ingredients may be amended or updated by the manufacturer. It is recommended that you always check the composition stated on the product packaging before use.
Apply to clean, completely dry skin on the face, neck and décolletage. Gently massage a small amount of the product into the skin until fully absorbed.
It is recommended to use this product preferably in the evening. It can be applied on its own or before your usual face cream. There is no need to rinse the product off after application.
Particularly suitable for mature skin showing signs of wrinkles, expression lines, loss of firmness, lack of elasticity, dehydration or a dull, tired appearance.
It can be used on different skin types, whilst always taking into account individual tolerance to products formulated with vitamin A derivatives. It is a suitable option for those looking to incorporate a concentrated treatment into their skincare routine to help improve the firmness, smoothness, hydration and radiance of the face.